Happy Hour Magazine was founded in San Diego, November 2006 and the first issue was published June 2007. Brad Nemire, Founder of the concept, created the publication when his parents came into town and wanted to visit a happy hour. With no clear idea of where to go, the idea came to mind about publishing a guide to the best happy hours that San Diego has to offer.

San Diego was a perfect platform to start the publication. There are three key variables in a city for Happy Hour Magazine to be successful. The city must be a big tourist destination, a big business city, and a big college city. These are the demographics that are attracted to happy hours, in which would be interested in Happy Hour Magazine.

To be successful in today's world, you must have a niche that distinguishes and makes you unique from others. Happy Hour Magazine is the ONE & ONLY Happy Hour Magazine in the WORLD! With the idea of putting together a print publication, the idea of a happy hour website came soon after. HappyHourMagazine.com is San Diego's most popular website and continues to strive. We do much more than the typical print publication. Besides the print publication and the interactive website; we publish a weekly E-Newsletter, we have pages on all the popular online social networks (MySpace, Facebook, Twitter and LinkedIn). We are also integrating in using text marketing as well as mobile phone applications.

Every city in America needs a Happy Hour Magazine!!

--Brad